When one thinks of extended breaks from work, long holidays and consumers who make these adventures in camping cars or caravans, neither the hardworking Japanese nor their Land of the Rising Sun jumps into mind. Furthermore, Japan’s unique market specific challenges and sometimes unique approach tend to obscure this market. Having over 20 years of experience and thriving in this market we are confident that this “diamond in the rough” is full of rewards that are waiting to be embraced.